How To Read Your Customers' Minds Better Than Houdini
Common advice to new marketers is to find a need and fill it. Better advice
is to find a want and fill that, since people more readily spend money on
things they want than they do on things they need. After all, no one NEEDS
an expensive car. Even the cheapest of automobiles will get them where they
want to go – yet people WANT the high end cars and they pay dearly for
them.
So we know to find needs and wants and to fill them. And we've all been told
to do surveys or haunt forums to find out what these needs and wants are.
It's very basic advice and if you combine it with some trial and error, it will
usually get the job done, at least to a certain degree.
But what if you want a blockbuster smash-it-out-of-the-park product?
Something that you can perhaps retire on?
is to find a want and fill that, since people more readily spend money on
things they want than they do on things they need. After all, no one NEEDS
an expensive car. Even the cheapest of automobiles will get them where they
want to go – yet people WANT the high end cars and they pay dearly for
them.
So we know to find needs and wants and to fill them. And we've all been told
to do surveys or haunt forums to find out what these needs and wants are.
It's very basic advice and if you combine it with some trial and error, it will
usually get the job done, at least to a certain degree.
But what if you want a blockbuster smash-it-out-of-the-park product?
Something that you can perhaps retire on?
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